Srirangam Srinivasa Rao

Srirangam Srinivasa Rao (30 April 1910 – 15 June 1983), popularly known as Sri Sri, was an Indian poet and lyricist who is known for his works in Telugu literature and films. Noted for his anthology Maha Prasthanam, Sri Sri is a recipient of a National Film Award, a Nandi Award and a Sahitya Akademi Award. He was a member of Pen India, Sahitya Academy, vice-president of the South Indian Film Writers Association, Madras and president of the Revolutionary Writers Association of Andhra. Srirangam Srinivasa Rao, popularly known as Sri Sri, was born in a Telugu Brahmin family on 30 April 1910 in Visakhapatnam of present-day Andhra Pradesh. His parents were Pudipeddi Venkatramaniah and Atappakonda but was later adopted by Srirangam Suryanarayana. Sri Sri was schooled at Vishakhapatnam and graduated in BA hons at Madras christian college in 1931. He started as a demonstrator at SVS College, Vizag in 1935 and joined as sub-editor at the daily, Andhra Prabha in 1938. He later worked at Delhi Akashavani, The State of Hyderabad, and the daily Andhra Vani, in various positions.