“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
―
W. Chan Kim, Renée Mauborgne
“Create. Don't Compete.” ― W. Chan Kim, Renée Mauborgne
“Blue oceans are right next to you in every industry.” ― W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy
“Create. Don't Compete.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Harvard Business Review that he said reminded him of me. The article—“Parables of Leadership” by W. Chan Kim and Renée A. Mauborgne—was composed of a series of ancient parables that focused on what the authors called “the unseen space of leadership.” ― Phil Jackson, Eleven Rings: The Soul of Success
“The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Every company wants one, yet few companies have one: a compelling strategy.” ― W. Chan Kim, Renée Mauborgne
“Blue oceans are right next to you in every industry.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Create. Don't Compete.” ― W. Chan Kim, Renée Mauborgne
“Blue oceans are right next to you in every industry.” ― W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy
“Create. Don't Compete.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Harvard Business Review that he said reminded him of me. The article—“Parables of Leadership” by W. Chan Kim and Renée A. Mauborgne—was composed of a series of ancient parables that focused on what the authors called “the unseen space of leadership.” ― Phil Jackson, Eleven Rings: The Soul of Success
“The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Every company wants one, yet few companies have one: a compelling strategy.” ― W. Chan Kim, Renée Mauborgne
“Blue oceans are right next to you in every industry.” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
“Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?” ― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
