“Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.”
―
Jenny Odell,
How to Do Nothing: Resisting the Attention Economy
“Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“My experience is what I agree to attend to. Only those items which I notice shape my mind—without selective interest, experience is an utter chaos.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I will participate, but not as asked,” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out,” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on “nothing.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“What does it mean to construct digital worlds while the actual world is crumbling before our eyes?” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention—what we choose to notice and what we do not—are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention. To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“This book is about how to hold open that place in the sun. It is a field guide to doing nothing as an act of political resistance to the attention economy, with all the stubbornness of a Chinese “nail house” blocking a major highway. I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive. —” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I looked over at my neighbor, the song sparrow, and thought about how just a few years ago, I wouldn’t have known its name, might not have even known it was a sparrow, might not have even seen it at all. How lonely that world seemed in comparison to this one! But the sparrow and I were no longer strangers. It was no stretch of the imagination, nor even of science, to think that we were related. We were both from the same place (Earth), made of the same stuff. And most important, we were both alive.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Removal and contemplation were necessary to be able to see what was happening, but that same contemplation would always bring one back around to their responsibility to and in the world. For Merton, there was no question of whether or not to participate, only how: If I had no choice about the age in which I was to live, I nevertheless have a choice about the attitude I take and about the way and the extent of my participation in its living ongoing events. To choose the world is… an acceptance of a task and a vocation in the world, in history and in time. In my time, which is the present.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“It is with acts of attention that we decide who to hear, who to see, and who in our world has agency. In this way, attention forms the ground not just for love, but for ethics.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“However you refer to it, what this practice has in common with Deep Listening is that observing birds requires you quite literally to do nothing. Bird-watching is the opposite of looking something up online. You can’t really look for birds; you can’t make a bird come out and identify itself to you. The most you can do is walk quietly and wait until you hear something, and then stand motionless under a tree, using your animal senses to figure out where and what it is.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Maybe "the point" isn't to live more, in the literal sense of a longer or more productive life, but rather, to be more alive in any given moment—a movement outward and across, rather than shooting forward on a narrow, lonely track.” ― Jenny Odell, Saving Time: Discovering a Life Beyond the Clock
“That’s why, when I worry about the estuary’s diversity, I am also worrying about my own diversity—about having the best, most alive parts of myself paved over by a ruthless logic of use. When I worry about the birds, I am also worrying about watching all my possible selves go extinct. And when I worry that no one will see the value of these murky waters, it is also a worry that I will be stripped of my own unusable parts, my own mysteries, and my own depths.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“My experience is what I agree to attend to. Only those items which I notice shape my mind—without selective interest, experience is an utter chaos.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I will participate, but not as asked,” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out,” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on “nothing.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“What does it mean to construct digital worlds while the actual world is crumbling before our eyes?” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention—what we choose to notice and what we do not—are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention. To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“This book is about how to hold open that place in the sun. It is a field guide to doing nothing as an act of political resistance to the attention economy, with all the stubbornness of a Chinese “nail house” blocking a major highway. I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive. —” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I looked over at my neighbor, the song sparrow, and thought about how just a few years ago, I wouldn’t have known its name, might not have even known it was a sparrow, might not have even seen it at all. How lonely that world seemed in comparison to this one! But the sparrow and I were no longer strangers. It was no stretch of the imagination, nor even of science, to think that we were related. We were both from the same place (Earth), made of the same stuff. And most important, we were both alive.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Removal and contemplation were necessary to be able to see what was happening, but that same contemplation would always bring one back around to their responsibility to and in the world. For Merton, there was no question of whether or not to participate, only how: If I had no choice about the age in which I was to live, I nevertheless have a choice about the attitude I take and about the way and the extent of my participation in its living ongoing events. To choose the world is… an acceptance of a task and a vocation in the world, in history and in time. In my time, which is the present.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“It is with acts of attention that we decide who to hear, who to see, and who in our world has agency. In this way, attention forms the ground not just for love, but for ethics.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“However you refer to it, what this practice has in common with Deep Listening is that observing birds requires you quite literally to do nothing. Bird-watching is the opposite of looking something up online. You can’t really look for birds; you can’t make a bird come out and identify itself to you. The most you can do is walk quietly and wait until you hear something, and then stand motionless under a tree, using your animal senses to figure out where and what it is.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“Maybe "the point" isn't to live more, in the literal sense of a longer or more productive life, but rather, to be more alive in any given moment—a movement outward and across, rather than shooting forward on a narrow, lonely track.” ― Jenny Odell, Saving Time: Discovering a Life Beyond the Clock
“That’s why, when I worry about the estuary’s diversity, I am also worrying about my own diversity—about having the best, most alive parts of myself paved over by a ruthless logic of use. When I worry about the birds, I am also worrying about watching all my possible selves go extinct. And when I worry that no one will see the value of these murky waters, it is also a worry that I will be stripped of my own unusable parts, my own mysteries, and my own depths.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
“To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
