Responsibilities:
Search Engine Optimization (SEO): Collaborate with the team to optimize website content and meta-data for improved search engine rankings and organic traffic.
Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics, providing insights and suggestions for improvement.
Content Creation: Creating engaging and relevant content for various digital platforms, including social media, blogs, email campaigns, and website updates.
Social Media Management: Help manage and maintain our social media channels, including content scheduling, community engagement, and monitoring performance metrics.
Market Research: Conduct research on industry trends, competitor strategies, and customer preferences to contribute to the overall marketing strategy.
Collaboration: Coordinate with cross-functional teams, including design, sales, and product development, to align marketing efforts with overall business objectives.