Researching and writing high-quality content like product or service descriptions, user manuals, website content, etc.
Collaborating with other teams, like designers and developers, to align content with the company’s brand
Optimizing content for search engines using keywords, meta tags, and other SEO and AI techniques
Measuring the content’s success by tracking KPIs like website traffic and conversions
Creating and executing a content calendar
Reviewing, editing, and proofreading content